Transforming your Organization: A Guide to Improving Company Culture

Company culture is the backbone of your business. In order to keep everything and everyone aligned, you need to have a good culture strategy in place. Your company’s core values and goals should reflect the kind of outcomes you wish to achieve and in turn, the people within your company need to be invested in those goals and values.

Christian Wandeler·June 25, 2021·7 min read

Company culture is the backbone of your business. In order to keep everything and everyone aligned, you need to have a good culture strategy in place. Your company’s core values and goals should reflect the kind of outcomes you wish to achieve and in turn, the people within your company need to be invested in those goals and values.

Company culture is something that needs constant monitoring because some things that work at one point will not always be effective. If you are constantly moving, growing and changing, your company culture needs to adapt and evolve.

If you have identified that your company culture needs a few tweaks or perhaps even a complete overhaul, you may find this guide useful.

Here are some steps you can take to improve your company culture.

Be Transparent

As a human-centered organization transparency should be your ‘default mode’. Being open and transparent about operations, policies and even finances show that you trust your people and they in turn will trust you and be loyal. This is a mental shift you need to make wherein Instead of asking "is it absolutely necessary to share this?" ask, "is it absolutely necessary to conceal this?"

50% of employees say bosses sharing information and data have a significantly positive impact on productivity and motivation. Studies shared by Forbes also show that employees consider transparency to be the number one factor in determining workplace happiness.


Give your employees a voice and let them know that they are heard. Let them express their ideas, encourage them to share what they think and feel and use what you learn from them to build a stronger company culture.

75% of employees would stay longer at an organization that listens to and addresses their concerns.

65% of employees who don’t feel they can approach their manager with any type of question are actively disengaged.

Promote Collaboration

In connection with communication, collaboration between leaders and team members is another way to boost culture transformation. Collaboration can take place in various ways, active communication and knowledge sharing are just some examples of areas to encourage teamwork . Finding different platforms and spaces to foster team dynamics can also be extremely helpful.

86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures.

Social collaboration tools are used by 80% of businesses to improve business processes.

Promote Career Growth

A high-performing organization invests in their team’s learning and development. Fostering talents and passions and creating an extensive learning culture helps develop employees who are highly engaged and proactive in their personal and professional development. Highlighting this in your company culture will further encourage collaboration and social learning.

86% of employees believe in the value of being provided learning opportunities by their employers.

Employees in high performance companies engage in knowledge-sharing four times more than those in lower-performing firms.

Employees supported in their learning by their companies are 83% more likely to feel happier in their job.

Be innovative with Career Paths

The traditional path of career growth in the corporate world has meant an employee’s vertical ascent through the hierarchy. The path is laid out and highly structured with the hopes that this will motivate employees to work harder in order to further their position in the company. The problem with this traditional model is that it leaves little room for personal growth and does not always account for an individual’s talents and passion.

When companies stop limiting employees within well-defined career paths, and encourage them to explore their innate interests,it leads to better creativity and diversity in problem-solving. Leaders can foster horizontal growth by recognizing interests and potential, creating opportunities across divisions, and by rewarding risk-taking.

Encourage team relationships

Infusing gamification techniques to your day to day structure helps bolster employee bonds and creates great memories. Many studies confirm the impact of emotions on learning and achievements. Therefore, nurturing positive experiences in your workplace will bring out the best in your employees thus increasing motivation and satisfaction.

Friendships in the workplace make employees seven times more engaged in their job.


A diverse and inclusive workplace nurtures a culture that is centered around dealing with differences with respect and dignity and creates a welcoming and comfortable environment.

Companies who provide equal opportunities for all and hire for diversity report 18.5% increased annual return than companies who don’t.

Research shows that companies with the most racially diverse workforce bring in 15 times more revenue than companies with the least racially diverse teams.

Encourage Autonomy

A flexible work culture is proven to enhance employee productivity and boost morale. Employees thrive in company cultures that base their culture in mutual trust. Flexibility and agility in work patterns and schedules give your employees a signal that you trust and value them thus increasing engagement and motivation.

Mckinley research shows that 55% of employees expect flexible working practices to be part of their benefit package.

People in high-trust companies report 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, and 40% less burnout.

Having a flexible work culture builds a positive image, leading to higher ROI in recruitment and retention.

Reward Results

When companies choose to help employees align their self-interests with that of the company; when managers regularly follow-up with their team members and help them achieve the goals they set for themselves; and when the leadership recognizes and rewards people for achieving those goals, it makes employees feel personally connected with the success of the company.

Companies that score in the top 20% for building a ‘recognition-rich culture’ have a 31% lower voluntary turnover rate.

90% of HR managers agree that having an effective recognition and reward programme helps drive business results.

Socialize Onboarding

Getting new employees familiar with your company culture requires much more than simple onboarding processes. In fact it’s an ongoing process of assimilation, which recent research has proved, could take up to an entire year. People need to be allowed to start slow in a new environment and pick up pace when they feel ready to. It won’t help to assume that a newly recruited person will come ready to hit the ground running and be immediately productive.

This is where the importance of the socialization process comes into play as well. It highlights the influential role of co-workers & supervisors in effectively socializing newcomers

Research finds that first impressions endure. This is even more true when it comes to groups.

Employee retention is increased by 82% with a great employee onboarding program. 58% of organisations focus their onboarding on processes and paperwork.

Final Thoughts

The foundation of a successful business/organization is a strong team propelled by a solid company culture. In today’s workplace that demand diversity posited in uncertain times and ever evolving work trends, many companies struggle to build a sustainable company culture.

The fact of the matter is that a truly amazing company culture is ever evolving just as your organization and people are. As a leader it is up to you to constantly mold and shape your culture according to your organization’s goals and needs.

If you want to become a pioneer in shaping the future of work, check out our Expert Certification Program or reach out to us to find out more.


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